Krofta Engineering is a leading global manufacturer of water and wastewater treatment solutions. Despite its reputation for quality products and services, the company has faced challenges in gaining online visibility and attracting targeted traffic to its website. To address this issue, Krofta Engineering partnered with EdgesOf Solutions Pvt Ltd, an expert digital marketing agency, to develop and implement a comprehensive SEO strategy.
2. Research and Analysis:
EdgesOf Solutions conducted a thorough analysis of Krofta Engineering's online presence, including an in-depth website audit, competitor analysis, and keyword research. This analysis provided valuable insights into the company's current SEO standing and identified opportunities for improvement.
3. Keyword Optimization:
Based on the keyword research, EdgesOf Solutions identified relevant and high-intent keywords related to Krofta Engineering's products and services. They strategically integrated these keywords into the website's content, meta tags, headers, and image alt tags. The aim was to improve the website's search engine rankings for specific search queries related to the company's offerings.
4. Content Strategy:
EdgesOf Solutions devised a content strategy to create valuable and informative content that resonated with the target audience. This involved writing blog posts, case studies, and technical articles focusing on water and wastewater treatment solutions. By producing high-quality content and optimizing it for SEO, the website's authority and relevance on search engines were enhanced.
5. On-Page Optimization:
The agency conducted on-page optimization to ensure that each page of the website was well-structured, user-friendly, and search engine friendly. This included improving site speed, implementing schema markup, and enhancing internal linking to improve user experience and search engine crawling.
6. Technical SEO:
EdgesOf Solutions addressed technical SEO issues such as XML sitemap optimization, robot.txt configuration, and canonicalization. They also ensured that the website was mobile-friendly and optimized for various devices and screen sizes.
7. Local SEO:
To enhance Krofta Engineering's local visibility, the agency optimized the company's Google My Business (GMB) profile and other local business listings. This helped the company rank better for location-based searches and attract potential customers in specific geographic areas.
8. Link Building:
EdgesOf Solutions executed a white-hat link-building strategy to earn high-quality backlinks from authoritative websites within the industry. This not only boosted the website's domain authority but also increased organic traffic and improved search rankings.
9. Performance Tracking and Reporting:
Throughout the SEO campaign, EdgesOf Solutions continuously monitored the website's performance, keyword rankings, organic traffic, and other essential metrics. Regular reports were provided to Krofta Engineering, highlighting progress and areas for further improvement.
Over the course of the SEO campaign, Krofta Engineering observed significant improvements in its online visibility and organic search rankings. The website's organic traffic increased by X%, and it started ranking on the first page for various targeted keywords. The company also witnessed an increase in inquiries and leads, leading to higher conversion rates and business growth.
Through a tailored and holistic SEO approach, EdgesOf Solutions Pvt Ltd successfully enhanced Krofta Engineering's online presence, allowing the company to reach a wider audience and establish itself as a prominent player in the water and wastewater treatment industry. The strategic implementation of SEO tactics provided long-term benefits, sustaining the company's competitive advantage and ensuring continued growth in the digital landscape.